WORK EXAMPLES

This case study outlines the successful rebranding of a reverse osmosis system, addressing challenges posed by a competitive market and the complexity of product configurations. By leveraging 3D modeling, the team was able to streamline asset creation, ensure consistency across listings, and enhance the overall user experience.
MARKET SATURATION: NUMEROUS COMPETITORS WITH HIGH-QUALITY ADVERTISING.

PRODUCT DIVERSITY: HUNDREDS OF UNIQUE LISTINGS WITH VARYING COMPONENTS AND FILTRATION STAGES.

ASSET MANAGEMENT: ORGANIZATION OF A VAST LIBRARY OF 3D MODELS, RENDERS, AND COMPOSITIONS.
EFFICIENT ASSET CREATION: A SINGLE 3D MODEL FOR EACH PRODUCT SERVED AS THE FOUNDATION FOR CREATING HIGH-QUALITY IMAGES WITHOUT PHYSICAL PRODUCT PHOTOGRAPHY.

CONSISTENCY AND SCALABILITY: BY USING COMPONENTS WITHIN THE 3D MODEL, THE TEAM ENSURED CONSISTENCY ACROSS DIFFERENT PRODUCT CONFIGURATIONS AND STREAMLINED THE CREATION OF NEW LISTINGS.

IMPROVED USER EXPERIENCE: THE 3D MODEL PROVIDED A CLEAR VISUAL REPRESENTATION OF THE PRODUCT, AIDING USERS IN UNDERSTANDING SETUP AND FUNCTIONALITY.

ENHANCED ASSET MANAGEMENT: FIGMA AND ADOBE CREATIVE CLOUD WERE USED TO ORGANIZE ASSETS AND COMPOSITIONS, IMPROVING EFFICIENCY AND REDUCING ERRORS.
Standardized Visuals: Consistent and high-quality imagery across all listings.

Reduced Production Time: Streamlined asset creation and management.

Improved User Understanding: Clearer product demonstrations and easier setup instructions.

Enhanced Brand Identity: A cohesive visual language that reinforced the brand's professionalism.

BEFORE AND AFTER
A PREVIOUS IMAGE, CAPTURED WITH AN OLDER DSLR CAMERA, WAS REPLACED WITH A NEWLY CREATED 3D MODEL DURING MY RETURN TO MAX WATER. THIS UPDATE MODERNIZED THE VISUAL REPRESENTATION.
SOLID DISPLAY VIEWPORT SHADING
THIS IS THE SAME 3D MODEL IN OUR BLENDER VIEWPORT WITHOUT ANY LIGHTING.
RENDERED VIEWPORT SHADING
SAME MODEL, THIS TIME WITH LIGHTING AND MATERIALS BEING DISPLAYED.
RENDERED IMAGE
THIS IS OUR RENDERED IMAGE. WE CONSIDERED THIS A RAW IMAGE. CAME RIGHT OUT THE RENDER, UNTOUCHED AND UNEDITED. WE WOULD NORMALLY EDITE THE ASSIST TO ENSURE CONSISTENCY. THIS IS TYPICALLY HOW WE CREATED PERFECT, HIGH QUALITY IMAGES AT ANY ANGLE WITHOUT HAVING TO SET UP A REAL LIFE PHOTO STUDIO.

REVERSE OSMOSIS PROJECT

LOGO PROCESS FOR AN architectural firm

CURRENT

Client: AREVA DESIGN

Goal: Create a distinctive, PROFESSIONAL and memorable logo for an architectural firm.

Areva Design: compreheNsive architectural firm specializing in providing practical and functional design solutions. They offer a wide range of services, including architectural design, interior design, foundation design, quantity takeoffs, permit applications, and site planning.
During the initial stages, I inquired about the significance of the sun in Areva Design's logo. The client explained that "Arev" meant sun in Armenian, emphasizing that the sun's inclusion was not mandatory and offered ample creative freedom.

While researching other architectural firms, I noticed a common trend of using simple wordmarks. This presented an opportunity for Areva Design to differentiate itself. I aimed to create a logo that incorporated a distinctive wordmark while also featuring a visual graphic that strengthened the brand's identity.

The following references provided inspiration and guidance during the design process. I'll elaborate on how they influenced the final logo concept in the accompanying gallery BELOW.

BRIGHT START TO BRIGHTER IDEAS
MY INITIAL RESEARCH FOCUSED ON STUDYING REAL-LIFE IMAGES OF THE SUN. THIS FOUNDATIONAL INSPIRATION GUIDED MY REFERENCE SEARCH, PROVIDING A CREATIVE ANCHOR WHENEVER I ENCOUNTERED DESIGN CHALLENGES.
TEXTURES INS
IMAGES OF SUNSPOTS SPARKED MY INTEREST, PROVIDING VALUABLE TEXTURE IDEAS FOR THE LOGO DESIGN. THE INTRICATE PATTERNS AND CONTRASTING TONES WITHIN SUNSPOTS OFFERED A UNIQUE VISUAL LANGUAGE THAT COULD BE INCORPORATED INTO THE LOGO'S DESIGN ELEMENTS. THESE CELESTIAL FORMATIONS SERVED AS A SOURCE OF INSPIRATION, ENCOURAGING ME TO EXPLORE INNOVATIVE APPROACHES TO TEXTURE AND COMPOSITION.
FIRST LOGO REFERENCE
SUN LIFE'S ICONIC LOGO IMMEDIATELY CAME TO MIND WHEN CONSIDERING SUN-INSPIRED DESIGNS. ITS BRAND IDENTITY, EFFECTIVELY CONVEYED THROUGH THE LOGO, SERVED AS A BENCHMARK. I FREQUENTLY REVISITED SUN LIFE'S LOGO TO ANALYZE ITS ELEMENTS AND UNDERSTAND THE FACTORS CONTRIBUTING TO ITS SUCCESS AS A SUN-THEMED DESIGN.
PEPSI CO. COLOR INSPIRATION
WHILE EXPLORING CORPORATE LOGOS, I WAS DRAWN TO PEPSI CO.'S COLORFUL DESIGN. THE INCORPORATION OF A SPECTRUM OF COLORS WITHIN A CORPORATE LOGO WAS INSPIRING. ALTHOUGH SUN LIFE'S SILHOUETTE APPROACH WAS MORE SUCCESSFUL, PEPSI CO.'S USE OF COLOR ENCOURAGED ME TO CONSIDER INCORPORATING A WIDER COLOR PALETTE INTO MY DESIGN.
COULEE
WHILE RESEARCHING SUN-RELATED PRODUCTS, I ENCOUNTERED THE COULEE LOGO. THE DISTINCTIVE "C" WRAPPED AROUND THE "O" SPARKED MY INTEREST AND INSPIRED ME TO EXPLORE WAYS TO INTEGRATE SIMILAR ELEMENTS INTO THE LOGO AND WORDMARK.
TW SOLAR DESIGN ELEMENTS
I WAS PARTICULARLY DRAWN TO THE LOGO'S COLOR GRADIENT AND ITS INNOVATIVE APPROACH TO VISUALLY REPRESENTING THE SUN. THESE ELEMENTS COMBINED TO CREATE A VISUALLY STRIKING AND MEMORABLE DESIGN.
WIKIPEDIA LOGO
The Wikipedia logo's layered design, revealing hidden elements beneath the surface, captivated me. This depth and three-dimensional quality inspired me to incorporate similar elements into my own design.
WRAP PATTERN
THE COMWAVES LOGO'S PATTERNED SPHERE, PARTIALLY OBSCURED TO CREATE A SENSE OF DEPTH AND CONTINUATION, INSPIRED ME TO EXPLORE SIMILAR VISUAL EFFECTS IN MY DESIGN. I WAS PARTICULARLY DRAWN TO THE WAY THE PATTERN SEAMLESSLY WRAPS AROUND THE SPHERE, SUGGESTING A CONTINUOUS FORM DESPITE THE PARTIAL VIEW. THIS TECHNIQUE ADDED A LAYER OF COMPLEXITY AND INTRIGUE TO THE LOGO, ENCOURAGING THE VIEWER TO ACTIVELY ENGAGE WITH THE DESIGN AND IMAGINE THE REST OF THE SPHERE.

BY INCORPORATING A SIMILAR PATTERN-BASED ELEMENT INTO MY DESIGN, I AIMED TO CREATE A VISUALLY INTERESTING AND THOUGHT-PROVOKING LOGO THAT WOULD CAPTURE THE VIEWER'S ATTENTION AND LEAVE A LASTING IMPRESSION. THE COMWAVES LOGO'S INNOVATIVE USE OF PATTERN AND PERSPECTIVE SERVED AS A VALUABLE INSPIRATION, GUIDING MY EXPLORATION OF DIFFERENT DESIGN POSSIBILITIES.
SELECTED TYPE FACE
I RECOGNIZED THE POTENTIAL IN THIS TYPEFACE'S FUTURISTIC AESTHETIC. I WANTED TO ENHANCE ITS PROFESSIONAL APPEAL THROUGH FURTHER DEVELOPMENT.
TYPOGRAPHY CHOICE
A LOWERCASE STYLE WAS CHOSEN FOR THE WORDMARK, AS IT ENHANCED LEGIBILITY AND CREATED A MORE APPROACHABLE FEEL FOR THE OVERALL DESIGN.
TYPOGRAPHY REFINEMENT
CERTAIN LETTERFORMS WERE ADJUSTED TO ENHANCE LEGIBILITY AND ELEVATE THE WORDMARK'S PROFESSIONAL APPEARANCE. THESE REFINEMENTS CONTRIBUTED TO A MORE POLISHED AND REFINED OVERALL AESTHETIC.
TYPOGRAPHY HIERARCHY
TO PRIORITIZE THE BRAND NAME "AREVA" AND MINIMIZE DISTRACTIONS, THE WORD "DESIGN" WAS SCALED DOWN. THIS ADJUSTMENT REINFORCED THE BRAND'S IDENTITY AND ENSURED THAT "AREVA" REMAINED THE PRIMARY FOCAL POINT.
FINAL RESULT
A GRADIENT WAS APPLIED TO THE INITIAL "A" TO STRENGTHEN AREVA'S BRAND IDENTITY. THIS DISTINCTIVE "A" CAN BE USED INDEPENDENTLY FOR FUTURE BRANDING APPLICATIONS. THE FONT FOR "DESIGN" WAS ADJUSTED TO CREATE A MORE PROFESSIONAL FEEL AND MINIMIZE DISTRACTIONS, FOCUSING ATTENTION ON THE PRIMARY BRAND NAME. THE PERIOD WAS REMOVED TO IMPROVE READABILITY AND MAINTAIN A SMOOTH FLOW WITHIN THE WORDMARK. THE CLIENT EXPRESSED SATISFACTION WITH THE FINAL DESIGN.

WORK EXAMPLES

REVERSE OSMOSIS PROJECT

LOGO PROCESS FOR AN architectural firm

PREVIOUS

CURRENT

CONTACT VAHAN

VIDEO EXAMPLE